Learn a practical way with the help of a video tutorial on how to do keyword research using Google Keyword Planner.
In my previous blog post on How To Start A Blog – Introduction I gave an introduction of how to start a blog website.
Before you start creating a website or start a blog post, we need to do keyword research. Keyword research is important as it will determine whether it is good to start a niche website or blog post.
In the video below I will do a real life practical video of me researching keywords for my niche site or a blog post.
4 Steps to Keyword Research
Step 1 Set up or log in to Google Adwords Website.
1.3 For “Create an Account” Fill in the required areas and click “continue”.
1.4 Once you have signed in you will get a screen that looks like this.
Step 2. Use Keywords Planner Tool
2.1 Click Tools in the top right and Click “Keywords Planner”.
2.2 Click “Search for new Keywords using phrase, website or category”.
2.3 Under “Enter one or more of the following:” type in the keywords or phrases you want to research. Then click the blue “Get Ideas” box.
Step 3. Analysing the information
3.1 In this example using marathon training you can see that under the:
“Avg. monthly searches” – 10K – 100K
“Competition” – Low
In my opinion, this would be a good keyword to use for a website or blog post.
3.2 Under “Keyword (by relevance)” look at other keywords. Doing so will assist you for future blog posts or website niche.
3.3 Generally speaking, I like to keep my keyword research higher than 1000. I also try and pick keywords in the “Low” competition category.
You can pick in the higher competition, but it will require more work to get the ranking on Google.
3.4 Jot down some ideas of other keywords and you can use them for future blog post.
Step 4. Check with Google
4.1 Go to Google and research your keyword.
By doing this, you can see what other websites are out there searches you get.
Also, check your local Google directory as well. For example, www.google.com.au to see what sites come up.
4.2 Click and see what the other websites are. Research to see if you can do a better job at creating content for this niche site or blog post.
4.3 Scroll to the bottom of the page and look at “Searches related to marathon training”. This can give you other ideas for keyword research.
Keyword Research Conclusion
It is important always to do keyword research if you want to create a niche site or a blog post. It helps you to see whether keywords are getting searched and allows you to check out the competition.
This method is a basic way of doing research and a cheap and free way to do keyword research. Software or other programs for keyword research is out there, and when I get some future funds, I will buy them to help me in this process.
I hope this blog post has helped you.
Comment below if you have a question about any of today’s content or if there are any topics that you want me to cover.
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